It looks like R&B singer Che’Nelle is getting a serious marketing push. Currently the poster girl for popular lingerie brand Peach John, she performed a mini concert in front of the 109 building in the middle of Shibuya yesterday. She and her back dancers wore Peach John as she performed “First Love,” the song that is currently used in the company’s TV commercials, and “I Fell in Love With the DJ” from a just released special edition of her album “Things Happen For a Reason”. It’s been a year since the album was a hit here, spending two weeks at the top of the Oricon foreign artist chart, and “…DJ” is described by EMI as a “mega hit” and a “girl’s anthem.” Yet the local media can’t seem to agree on Che’Nelle’s background, with some saying she’s from Australia, others calling her an American and none seem to have any idea of her age. She was actually born in 1983 in Malaysia to a Chinese Malaysian father and Indian-Dutch mother, and her real name is Cheryline Lim. She and her family moved to Perth, Australia when she was ten.
She certainly has her young female fans in Japan, where she is called the “R&B Diamond.” Many fans gathered yesterday in front of 109, the fashion mecca where Che’Nelle says she often shops, and no doubt they’ll be heading to Studio Alta in Shinjuku this afternoon, where she’s scheduled to make an appearance on the live “Waratte Iitomo” variety show.